My novel deals directly with the issues facing the survival of the tribal identity of the Maasai people in a changing world. Today the BBC has a fascinating article about the concept of ‘Branding’ the Maasai name and image.
“Those companies may be using the Maasai brand in ways that really do enhance their business, so it’s reasonable for the Maasai to say, ‘Well, why aren’t you coming to talk to us? Why aren’t you asking our permission? Why don’t you engage with us?'”
I dealt with similar issues in an article I wrote for the BBC, back in 2006.